Jaguar Land Rover are one of the world’s premier luxury sports saloon and sports car brands with a strong British heritage. Barretts Jaguar, Canterbury, are one of JLR’s specialist Fleet and Business Retailers who offer a bespoke Fleet & Business focus to small / medium businesses in their local area.
MarketingFile had worked with Barretts for several years, supplying high quality automotive consumer and fleet prospect data. So, when they needed to run a campaign to help promote the Jaguar XF to businesses within a 25-mile radius of their showroom, they got in touch with us.
Using our experience in the automotive industry, we identified businesses who would be more likely to be receptive to the offer; those who have previously leased 3 or more fleet vehicles. And by selecting senior decision makers at these companies we contacted people who could make a decision.
With a 25% appointment conversion rate, the results at the end of Q1 exceeded their expectations.