Post. Snail mail. Direct mail. Whatever you call it, marketing by post to a named recipient has always been a profitable element of direct marketing and is used successfully by many brands today. Are you missing out?Read Post
If you’ve been searching for information on the General Data Protection Regulation or GDPR recently, then you’re not alone.
Research from i-COM shows that in October there were 435,600 searches about the GDPR legislation. That’s more than 3x the number of people who were searching for the same information this time last year.
With millions of records you’d think we’d struggle to find unique individuals amongst them, but that’s just not the case. Because we can segment people by their interests as well as the more common age and location, we really can find the exact people you are looking for.Read Post
In the first in a series of posts about GDPR, we are going to cover the basics of what it actually is, why it has come into being, and how it will affect both individuals and companies alike.Read Post
OCR or Optical Character Recognition refers to the ability of machines to identify and read printed text. By making the addresses on your direct mail pieces OCR compliant it removes the need for them to be sorted by hand, making postage costs cheaper for you.Read Post
49.6% of companies use data provided by third parties. This is the finding of research conducted in 2016 by Royal Mail Data Services. The figure may surprise you, as we’re often told that prospect data is a no-go area, but it’s a proven option, that works.
Design is the way to differentiate yourself from your competitors, helping solve problems creatively - improving the way your business operates - and adding value to your products/services. The latest study by InVision found that when an organisation applies the principles of design to its strategies and structures, it’s making a conscious decision to innovate at all levels.Read Post
Let’s be honest – being successful with a direct mail campaign is not as easy as it looks, but don’t be disheartened; once you know how, direct mail is an essential tool and should play a vital part in your marketing plan.Read Post