Data
Understand your best customers and how to find more just like them.
Customers are the lifeline of your business and provide valuable insight. We drill down into that insight to identify your customers’ motivations, grow your database and target them with irresistible marketing.
We work with the UK’s leading consumer and business list providers, giving us the ability to source the right data for your campaign. This third party (prospect) data can be a vital tool in a balanced marketing plan.
Clean up
A clean database reduces waste and lowers the cost of your marketing – no surprises there. Acquiring a new customer can cost anywhere between 5 and 10 times as much as keeping an existing one.
By cleansing your database and adding insight we build a complete picture of your customers, allowing you to create highly targeted offers and improving return on investment.
Ouch
The number of mistargeted direct mail pieces in the UK each year
Enhance your data
Invest in our experience and tools to increase the value of your data. Our appending services build a bigger picture of your customers and prospects, adding additional information so you know what they’re interested in buying and through what channels.
Clone your best customers
Our data crunchers can identify prospects by finding commonalities amongst your existing customers and building profiles. These can be used to tailor different messages that will better resonate with your clients. The good news is that we will also take care of the design and copywriting side of marketing as well as the sciency data analysis, to create compelling mail and email.
Third party data
Even with GDPR coming into effect, third party data will continue to provide great marketing opportunities. We only work with the UK’s leading list owners to find you relevant data for acquisition campaigns. People on the lists we source on your behalf will be selected in accordance to their interests and lifestyle, ready to engage with your offer. This means better campaign performance for you. Are you GDPR compliant?
Related Articles
What is GDPR & will it affect me?
In the first in a series of posts about GDPR, we are going to cover the basics of what it actually is, why it has come into being, and how it will affect both individuals and companies alike.
31 May 2017
How clean is your data?
With over 3.6m house sales between January 2014 and December 2016, if you haven’t updated your database recently you may be wasting a lot of time and money sending things to customers who are just no longer there.
12 April 2017
Data Health Check
If you’re now wondering just how up to date your CRM database is, our free data health check service will give you an indication. We’ll identify the number of customers who have moved, changed their contact details or passed away, and suggest next steps.
Work With Us
Getting ROI from your marketing starts with healthy data. Our data services ensure your carefully crafted message heads in the right direction.