Get your customers clicking
Maximise brand awareness, sales and ROI with an engaging social presence and effective digital marketing strategy.
Get your customers clicking
Retargeting is a cost effective part of PPC (pay per click) strategy with better conversion rates than purchasing banner ad impressions. Use data intelligence to target with precision, and only pay when your customer clicks.
Seeing as only 2% of customers make a purchase on their first visit to a website, we’ll help you track down the 98% that don’t make it to the checkout. Using pixel magic (OK, cookies) to legitimately ‘follow’ your prospects as they leave your site or app, your carefully crafted ad serendipitously pops up at a relevant time. This reminder of a great offer, product or your brand nudges them down the path to purchase.
Let us optimise your PPC campaigns through Adwords, Bing and the Google Display and Search Networks. With over 2 million websites submitting to Google’s network, your ad will be served to those pages wholly relevant for your audience. We can manage bid strategy and optimisation, keeping your budget carefully under control.
Campaigns and customers that click
Give your brand some online space. With quick reporting and real-time analysis, we will refine and optimise your digital marketing for the best results and ROI.
Your retargeting partner
The parameters of retargeting are vast and ever-changing so let us create your roadmap, covering:
- Targeting and scheduling – including geographic, demographic and perfect timing
- Frequency of ad impressions – too much, or indeed too little, can be annoying and ineffective
- Pros and cons of multiple providers/sites – how to test, identify what’s working and avoid cannibalisation!
- Creative – we can design a suite of ads to cover general brand awareness or segmented to focus on specific products your prospect has been browsing, with a compelling call to action
- Data strategy, such as removing a customer who has purchased. Preaching to the converted is a waste of your marketing budget so why not retarget customers with a feedback request or cross-sell/up-sell instead?
- Measurement – including Google Analytics
Right People
We'll work with your exising customer data or source targeted prospect data
Right Design
We can design compelling print and email pieces from scratch, or based on your brand guidelines
Right Message
We can advise on copy or compose it for you
Right Time
We’ll deliver your message at the time it’ll have the greatest impact
Creative
Our design team creates a range of ads that render perfectly on mobile, tablet or desktop. From text-only, to interactive, to video, you’ll benefit from best practice with a twist of individuality and heaps of ‘stickiness’ to keep your brand memorable.