Direct Mail
Direct mail is on trend.
Direct mail is enjoying a resurgence and is so much more than a letter in an envelope. Innovative formats include tactile print, scented stock (‘new car’ fragrance for automotive brands for example), embedded technology (video mail) plus the tried and trusted tactic of enclosing a free gift. You can have some real fun creating direct mail campaigns whilst posting a professional message.
A tangible mail piece offers something that digital simply can’t.
- Direct mail generates 10% more customers than email at a lower cost per acquisition
- Print pieces stay in the house for an average of 17 days, gaining exposure to the rest of the household
- 75% of people open a direct mail piece
- 60% of people admit they actually like receiving it!
We work hard to design a direct mail piece that begs to be opened and acted upon, by new and prospect customers.
Right People
We'll work with your exising customer data or source targeted prospect data
Right Design
We can design compelling print and email pieces from scratch, or based on your brand guidelines
Right Message
We can advise on copy or compose it for you
Right Time
We’ll deliver your message at the time it’ll have the greatest impact
Smart marketing is compliant marketing
Rely on our data expertise and you’ll avoid wasting money mailing someone who isn’t interested, is a ‘gone-away’ or already subscribed to the Mail Preference Service. We also know the insider tips, like how to save on postage and conform to Royal Mail guidelines.
Sealed with a promise
No marketing list stays 100% up to date forever so our Delivery Guarantee means you won’t pay for undelivered mail or email on most of our lists. All gone-away mail items or hard bounced emails will be refunded, and we’ll replace the records for free or reimburse the cost of the send.
Delivery Guaranteed
No marketing list stays 100% up to date forever so our Delivery Guarantee means you won’t pay for undelivered mail or email on most of our lists. All gone-away mail items or hard bounced emails will be refunded, and we’ll replace the records for free or reimburse the cost of the send. Using prospect data is a key component of our managed campaigns that generate a stream of sales leads every month for a fixed fee.
We're rooted in direct mail
From the functional letter-in-an-envelope to the all-singing-all-dancing-self-mailer, we’d love to discuss your next direct mail campaign.